In 1988, Mr. Li Yaojia went into business for himself after having been the sales manager of the largest state-owned optical company in China for over 10 years and built his company —— Guangzhou Jiashimei Optical Co., Ltd. With Mr. Li’s rich experience and honest, practical and realistic way of doing business, Jiashimei grew rapidly and built up its leadership in the Chinese optical field.

 

As one of the largest wholesaler in China, we strive to be the best vision care supplier and to provide the highest standards of service to our customers, through working hand-in-hand with our business partners to achieve our objectives. Overall, we aim to contribute to the development and the growth of the optical community. To achieve this, Mr. Li makes great efforts to build his company with committed individuals of high integrity and capability. He always aims for excellence in all that he does. This makes the great achievements of the company and the honour of Mr. Li himself in optical trades. Mr. Li has been the vice-chairman of Guangzhou Optical Association, the vice-chairman of Guangdong Province Federation of Industry And Commerce Optical Association, the honorary president of Guangzhou Optical Branch Of Technician Association and the director of Chinese Optical Association.

 

In the past 12 years, we used to act as the sole agent of many well-known brands, such as, Kenzo，Vuillet Vega, Custo, Chloé, YSL, Gianni Valentino, Tonino Lamborghini, Elegance, Junko Shimada, Fu-ga, Minima, Bossini, Prosun, Nafnaf, Paulo Pilipe, Mondial Atelier, Armold Palmer and 7Up etc. For each of the markets we operate in, we employ unique and selective distribution strategies, formulated for each brand based on its unique philosophy. Our extensive and professional sales network includes optical stores, state-owned department stores, sunglasses speciality stores, airport and city duty free, boutiques and wholesalers which spread all over China of more than 500 companies.

 

Over our decade, we have been extensively appreciated by the loyal connoisseurs, especially we gain the fully support by Beijing Daming Optical Co., Ltd and Taiwan’s Formosa Optical (Baodao – Optical Group China) which is the largest optical retail chain in mainland China and the largest Chinese retail chain in the world. This attributes to our steady growth and rapid expansion. In Jun 2004, we gained an honorable medal named ‘The Most Popular Optical Wholesaler in China’ from the local press. Despite the Asia economic meltdown from 1997, with the optical industry being one of the hard-hitest sectors, we are still expanding our sales with over 20% increase sales turnover for these some years.

 

With our objectives clearly in focus and strategies outlined we selectively work with a group of committed principals, suppliers and customers as partners who share our vision. We view ourselves as aggressive and optimistic, a new breed, results oriented company. Our position today as one of the leading eyewear distributors for fashion brands in the People’s Republic Of China can be attributed to our experience and ability to adapt to the ever changing markets and trends, furthermore our market research, sales and marketing strategies and most importantly the overwhelming support from our customers, principals and employees have and will continue to contribute to our success.